The best ways of catering to needs of the boomers are to understand what affects us socially, culturally and our personal values.
Our health and fitness mean a lot to us and because of this the fitness industry has shown much interest in this age group due to the global growth in health and fitness membership by this group.
There has been a large growth in health club membership and the boomer’s group is the group that is the largest supporters of these clubs and this is noted especially in the USA where it is said that women over 50 years old are the nation’s number one fastest group of exercises. Researchers have been telling us for a long time that exercise is good for lowering blood pressure losing weight keeping blood sugar in check, the boomers have taken this advice
